About Us – Sitaare Collection

Hi, I’m Sunaina, the heart behind Sitaare.

I have always loved jewelry. My own collection is a blend of Western and Indian pieces, and I’ve been fascinated by how something so small can completely transform how you feel. Growing up, I never had many chances to attend functions or wear Indian jewelry. I missed out on those magical moments of dressing up and feeling like a princess.

As I got older, I wanted to create something that gave others what I once longed for. Jewelry, to me, is not just something you buy for weddings or big events. It is something you can collect, admire, and wear simply because it makes you feel beautiful. Ethnic jewelry deserves to be celebrated in the same way Western jewelry is. That belief is what inspired me to create Sitaare.

What Makes Us Different

Handcrafted & Heartfelt - Every piece in the Sitaare collection is carefully selected by me from talented artisans in India. These artisans put their heart into their work, creating designs that are often handmade and sometimes even hand painted. Many pieces feature unique stones that bring out striking colors and a shine you won’t find anywhere else.

Eco-Friendly Packaging - The jewelry arrives in eco friendly luxury packaging that is designed to be kept and reused. These boxes are beautiful enough to treasure and practical enough to help you organize your collection, making the unboxing experience part of the joy.

Worldwide Sparkle - Sitaare proudly serves customers around the world, from the United States to the United Kingdom, Canada, and beyond. Wherever you are, these jewels are meant to bring a little sparkle into your life.

Named After Stars - Every design in the collection is named after a star. I believe each piece shines with its own brilliance, just like the women who wear them.\

The Vision

Although Sitaare began as a home-based business, my dream is to keep growing. I envision opening a physical store, expanding into everyday jewelry, and one day creating collections in real gold. This brand is not just about accessories — it is about sharing beauty, culture, and confidence with women everywhere.

A Note From Me

Jewelry has always made me feel like I am glowing a little brighter, like I am wearing a crown even without a special occasion. That is exactly the feeling I want every person who wears Sitaare to have. I want you to look in the mirror and see yourself shining like the stars the brand is named after.

Thank you for being here, supporting this journey, and allowing me to share a part of my world with you.

With love,
Sunaina ★